TECNO Launches "Don't Stop Rising" Campaign, Inspiring Filipino Youth To Reach New Heights
Through real stories and local influencers, TECNO inspires inspiration and innovation, creating an incredible spirit in the heart of the Philippines .
MANILA, Philippines , Dec. 3, 2023 /PRNewswire/ -- Innovative technology brand TECNO launched its "Don't Stop Rising" brand campaign in the Philippines today with the release of its new brand manifesto video "Never Not Ready." “With the finger of Filipino youth, TECNO highlights the incredible drive of Filipino youth to forge their own paths and create their own opportunities.” The campaign serves as a dynamic call to action for young people across the country to value everything. Embrace it and encourage them to stop being the best.
The campaign started with a catchy and creative musical manifesto “Never Not Ready” that went beyond the usual brand film. This video captures the spirit of today's Filipino youth; You don't wait for the right moment to prepare. Instead, they exploit the ups and downs: a fashionista can find creative ways to express herself on social media in the light of a CD; The player will not miss an opportunity to improve his gaming skills even while waiting for his coffee; A pedestrian can pick up a basketball, throw it, and score; And of course, dancers can create captivating choreography and TikTok content anytime, anywhere.
This video truly captures the spirit and mood of today's Filipino youth. Lucia Liu , CEO of Tecno Brand , said: “We truly understand the Filipino consumer, which is why TECNO launched this exciting campaign following the rise of TECNO Philippines in the last few years. Today we are launching not just a marketing campaign, but with the essence of it." "We want to engage the Filipino people to create something that resonates deeply, builds an emotional connection with them and gives them a powerful voice for the 'Never Ready' attitude that inspires you in life.”
In fact , the Philippines is experiencing rapid economic growth as a leading economy and innovation country in the Asia-Pacific region. At the same time, Filipino youth are trying to keep pace with the country's development by, among other things, pursuing higher education that meets global standards. There is also a growing passion among young Filipinos to create opportunities for their own lives instead of waiting for the perfect opportunity. This spirit is reflected in the daily lives of the local youth generation, who show limitless potential and creativity and are always ready to seize opportunities.
All stories in the video manifesto are based on real experiences of the young generation in the Philippines. Take, for example, the journeys of the influential Kush Obusan and CJ Villafuerte. During his studies, Kush worked as a fashion photographer in the fashion industry. While his friends on campus were preparing for their future careers, Kush was ready to pursue his dreams. Today she is the influential fashion voice of Generation Z on social media. CJ's story is no less interesting. His passion and talent for gaming brought him into the gaming live streaming industry, which laid the foundation for his eventual success. Today, in addition to broadcasting live games, it also operates businesses in apartment rentals, restaurants and skin care. In his words: "Every battle I face in the game, I see it as an opportunity to win and fight to improve, just like I experience every day of my life. Daily challenges."
The manifesto serves as the launch of the 12.12 campaign and major promotion, as well as the highly anticipated holiday season in the Philippines. TECNO aims to further engage its audience by encouraging them to share the “Don’t Stop Rising” story on social media and win a Tecno Rising Christmas gift box. Additionally , during the offline pop-up store event at SM Mall from December 1 to 21, customers can purchase any Tecno phone and receive Christmas greetings by using the receipt for those who visited the pop-up store , post on social media. . There is also the chance to win great prizes. During this peak season, discounts and free accessories on TECNO products will be offered at several market events in the Philippines .
At its core, the Never Stop Rising campaign serves as a living expression of the brand's overall character, reflected in its unwavering commitment to Stop at Nothing. This is also in line with TECNO's global efforts to encourage young people in India to discover their true passion, such as the brand's previous campaign 'Never Stop Exploring New Perspectives in Life'. Together, these initiatives capture the essence of the TECNO brand, which goes beyond mere decoration and becomes a driver of local activity. TECNO is not only a provider of technological innovation, but also a catalyst for breakthroughs and a technology pioneer, empowering young people around the world to achieve their full potential.
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SOURCE TECHNO MOBILE LIMITED
