'That's What We Do, We Wait' Says Fake Apple Employee In New Samsung Ad Mocking Lack Of Foldable IPhone
Samsung this week released a new anti-Apple ad "On the Fence," again targeting Apple's lack of sophisticated devices. There was a man sitting on a railing overlooking an Apple Store.
- Hey, what are you doing? asked an Apple employee. - You can't sit on the fence. "But on the Samsung side, they have sophisticated phones and epic cameras," the man replied. His speech caught the attention of other Apple customers interested in sophisticated devices, and fake Apple employees tried to persuade him not to go. "We've been waiting for all this to come here," the employee explained.
"Why? It already exists," said a potential Samsung buyer. “Because we do. We're waiting," said the fake Apple employee.
Samsung has a long history of mocking Apple in its advertising and insulting Apple devices to promote its products. The Samsung vs. Apple campaign has intensified in recent months, with Samsung paying close attention that Apple is yet to come up with a sophisticated device.
For example, in September Samsung launched its first folding smartphone campaign, mocking the iPhone's lack of innovation and promoting the Galaxy Z Fold and Z Flip. "What's up Apple?" asked Samsung. Samsung is also encouraging people to "get on the flip" by choosing the Samsung Galaxy Z Flip over the iPhone 14.
It is not yet known when Apple will release a foldable device and Samsung has actually been selling foldable smartphones since 2019. Early foldable devices had a long list of issues with screen quality and durability, which might explain why Apple waited. come out with a complex device.
Samsung's new foldables are sturdier and have fewer issues, but they're still pricey, ranging from $900 for the latest Z Flip to $1,600 for the latest Z Fold.
