François X Shares His Artistic Evolution In New Visualiser For 'Infinite Anthems'
François
While the album marks a turning point for the French techno artist as a whole, "Unlimited Songs" notably mixes pop and rap influences as well as his vocal debut.
The video explores the complexities of the modern world and further reinforces his interest in the connection of art, technology and modern society. It examines economics, capitalism, media influence, information saturation, artificial intelligence and the "constant search for growth" and their intersections, which reveal the most interconnected themes in François' music.
Read: François X opens a new chapter in his career with his next EP “General Manager”.
Filmed in La Défense, Paris, the video aims to bridge the gap between artist and audience, with visuals inviting viewers to “deeply understand” the profound and emotional power of the song.
“Unlimited Songs is a fundamental song that marks a bold step in my career towards unknown artistic territories,” François X told Mixmag . This creative leap gave me a surge of passion and a sense of accomplishment that pushed me to explore these new horizons.
"Creating a music video for 'Inchin' Song' is an extremely important task. It reinforces this artistic evolution and shows a new dimension of my work. The video explores in depth the emotion and beauty of the song, reinforcing its impact. This project goes beyond expectations.Typical video clip: From my audience This is an opportunity to connect deeply and convey a heartfelt message.
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You can see it below.
Niamh Ingram is Mixmag's weekend editor. Follow her on Twitter.
