In the dynamic and evolving world of electronic music, few have captivated audiences and set dancefloors on fire in recent years quite like the band of musicians from Berlin.
Their unconventional approach to music and style extends to their name, which means "without music" in German. Keinemusik is a name that embodies an approach to the complex norms of the music industry, with a unique blend of techno and deep house sounds, influenced by various genres, hip-hop, electronica and afrobeat, an eclectic style. they are distinguished only by composition, no, this also shows their creative freedom.
This freedom is the cornerstone of the passion economy, enabling creators to build outstanding careers in the music industry and beyond. Over the past decade, Keinemusik has released over 65 EPs and two albums on their own label, as well as numerous remixes, and the band has played hundreds of live shows in over 60 countries, proving their international reach and popularity. .
Rompa, whose real name is Gregor, is one of the main trios of the group. "I have an electrical background, but I always go back to music." He started playing drums and discovered his passion for music in elementary school. At the age of 12, Rampa started DJing and built a setup in his family's basement, which became where he created his own music. As a teenager, his group of friends became fascinated with German rave culture and threw parties in the woods and abandoned buildings.
Another member of the trio, Andre, also known as &ME, met Rampa during an internship at a production studio. Together they started working the graveyard shift, but traded jobs with a cleaner and other interns to experiment with professional musical equipment in the studio. "Looking back, I realize this was the beginning of a lifelong friendship."
Adam Port is the third member of the trio, and like Reznik and Monza Gencho, Adam met Gregor and André through mutual friends and a shared love of experimental electronic house music. Keinemusik was launched in 2009.
Over the years, Keinemusik has differentiated itself from other brands through the artwork that adorns their merchandise and album covers, and the in-house development of every aspect of their brand. “At first we played clubs in Berlin, and it seemed like the small community already knew who we were for a long time,” recalls Rampa. It took them a while to find their niche in the scene, but since then they have occupied a corner of the deep house scene that transcends typical Berlin darkness and basements into beach clubs and rooftops at sunset by day.
“Our top priority has always been to maintain the same energy. That's why you need to take it slow." Rampa is clearly a creator and an artist, and he speaks in an almost poetic tone at times. The distinctive style has helped the members rise in music, business and social media. In recent years, the " Crew" by The Keinemusic went from playing festivals and clubs to playing a character in GTA 5, touring the world and writing beats for Drake's Falling Back and A Keeper albums. "Really, Never Mind" peaked at No. seven on the Billboard Global 200.
Keeping up with the tour means a tight schedule. Rampa traveled from Argentina this weekend to perform at Paris Fashion Week. He's going to the Maldives next week. During the year, a maximum of 5 shows per week. Also, when society tends to do more and move faster, Rampa prefers the slow pace . Thanks to his social media presence, Ramper's relaxed style and sense that he doesn't take himself too seriously can be felt around him and the rest of the CMs.
Collective kits often feature a giant cloud and peace sign on Romper's green hat, Adam's hockey jersey, and AndME's Hedgehog hat when in the booth. The atmosphere is more like sunset rays than dark shadows, and the energy of the Keinemusik show is felt right down to the sound waves.
In addition to selling their own products, Keinemusik members maintain relationships with Berlin-based clothing brand Civilist and TEILE, a hardware startup founded by Rampa. The startup produces products designed specifically for DJs, such as high-end analog effects, large speakers, and DJ gadgets. A range of products that embody Ramper's care and love for studio gear, inspire immersive rhythmic exploration. Like Drake's OVO (October's Own) label, Keinemusik has created a well-known brand in its field and this creative universe has won fans and spawned many production and collaboration projects.
"I think people started liking us because we minded our own business without trying to be someone else." Rampa describes his approach to management as "less is usually more," an approach that goes hand in hand with slow motion.
With CainMusic's bold branding and daytime sessions in the dark electronic music scene, they could help shape the future of music and the emotion economy.
