TECNO Announces The Ultimate Style Hunt Contest Targeting Young Fashion Enthusiast
New Delhi, Delhi, India - Business Wire India
• Dual online and offline competition will be activated. • The Grand Final will be held in the state capital. • The marketing campaign is a balance between technology and fashion • A marketing approach that focuses on the lifestyle of young people and fashionistas
TECNO Mobile, the global premium smartphone brand, has announced the launch of the Ultimate Style Hunt, a month-long campaign. With this national competition, the brand kicks off the third phase of its three-month #AStylishAffair campaign. The competition is a platform for young fashionistas, aged 18+, to showcase their tailoring skills in front of a panel of judges and the online audience of TECNO and Cosmopolitan India. The competition continues in association with the world's most widely read fashion and lifestyle magazine, Cosmopolitan India.
The latest style quest is the dual TECNO x Cosmo competition that takes place both online and offline. In this announcement, TECNO and Cosmo ask to participate through Instagram, the contestants must create a beautiful look in different colors, this is the theme of the competition, and hang it on their arm, both Cosmo and TECNO. Only 10 members will participate in the final and they will be chosen by the Cosmo and TECNO teams at their own discretion. (T and CS apply)
The grand finale will be another major face-to-face event that is being organized in the capital city of Delhi using the technical capabilities of TECNO's CAMON network as part of this campaign. Jury members for the competition include experts from TECNO, Cosmopolitan and other notable names in the Indian fashion industry. In addition to the judges, photos of the finalists will also be shared live on the event's Instagram Stories on the website to engage their followers. These photos are from the new series CAMON 19. The final winners will be decided by the judges. The competition consists of two rounds: the first round shows each girl creative and innovative ways to create the look of her favorite little black dress; The second will have an all-white style. The competition will announce the top three winners based on these two rounds. Three winners will have a chance to win a cash prize of more than INR 10,000, while other participants will get CAMON 19 mobile. (T and CS apply)
Commenting on the strategy behind this competition, Arijit Thalapatra, CEO of TECNO India, said: "The mid-range and high-end smartphone segment is the fastest growing segment, with young fashionistas generating the most demand. In the first two quarters of our campaign, we introduced The latest CAMON series of TECNO 19 to our audience.This final stage aims to let our real audience interact with the brand and experience the futuristic event that strikes the perfect balance between technology , fashion and lifestyle.
Adding to the competition, Cosmopolitan India Editor Nandini Bhalla said, "This is the final chapter of our three-month campaign with TECNO and we are excited to end it to great fanfare. The elegant edition is one of a kind." friendly combination that has raised awareness of the importance of technology in fashion and is a means of Social networks are an important space for new initiatives, emerging trends, content creation and more. The Ultimate Style Hunt is the perfect platform for fashion and content creators. enthusiasts to show off your personal style.
"A Stylish Affair" is a unique experimental fashion collaboration that combines fashion and technology, in parallel with the CAMON collection, where technology and style are at the heart of creativity. It's a three-month deal that includes digital coverage and a fashion demo event, culminating in The Ultimate Style Hunt. The digital cover of Cosmopolitan India shot by actor Mrunal Thakur at CAMON 19 was the first phase of this collaboration. The second stage will include a fashion show event designed to highlight the CAMON series' advanced low-light photography experience and stylish mobile phones that have become a daily accessory among millennials and Gen Z. The final stage of the campaign is the Ultimate Style Hunt competition. , which offers a special platform for aspiring fashionistas, with a distinguished jury.
About TECNO
TECNO Mobile is a premium smartphone brand owned by TRANSSION Holdings. 'Stop Anything' At the core of the brand, TECNO is committed to unlocking the best cutting-edge technologies for progressive people in global emerging markets and offering products that inspire consumers to explore a possible world. TECNO understands the needs of consumers in different markets and provides them with locally made innovations, serving consumers by demonstrating its "young-at-heart" excellence and striving for continuous excellence. TECNO's portfolio includes smartphones, wearables and consumer AIoT devices in more than 60 emerging markets around the world. See https://www.tecno-mobile.in/home/#/ for more information. Click the following link to view the image:
TECHNO FISHING
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