Realme Brings Tech X Trendy Lifestyle To Consumers With Realme Design Studio
With India entering a silent smartphone revolution - an explosion of premium smartphones disrupting the market, offering users multiple options - global smartphone brand Realme has opened a unique Realme Design Studio in the country.
Design and innovation have always been part of Realme's DNA, and the brand recently opened its own design studio in Gurugram. The concept is simple: today, users are not only looking for innovative features, but also slim and elegant smartphones with stunning designs.
Thus, the market environment requires smartphone designs that attract consumers, and this requires a brand to create designs that embody consumer values based on consumer preferences. With the support of a strong young local team, Realme Design Studio will support the latest design trends, set industry trends, and create products related to the local culture.
Realme does not define its audience by age; Instead, he values his clients who lead forward-thinking lifestyles and are not afraid to take risks. Realme aims to bring a new and innovative life experience through its range of Realme products. Realme Design Studio India is committed to creating high-tech projects, equipped with a team of independent designers specializing in industrial and visual design.
Realme Design Studio India will continue the design tradition and encourage designers who share IDEA, realme's progressive design philosophy (Innovative, Diversified, Optimized and Authentic).
Indian designers are involved in designing a unique racing flag for the recently released Realme GT NEO 3T which was designed by Realme Design Studio. To continue the legacy, Realme has announced Realme Design Studio's first collaboration with Lakme Fashion Week for the second season this year.
The partnership provides a comprehensive and in-depth look at current fashion through best-in-class fashion concepts, once again displaying realme's strong influence in the design and lifestyle industries. With this collaboration, Realme hopes to inspire a new wave of young designers in India who share the brand's philosophy.
With over 40 designers working under Realme Design Director Paco, Realme opened its first design studio in 2019 and has created over 100 designs. In India, Realme Design Studio will have a team of young and smart designers of more than 20 professionals led by Madhav Seth, CEO of realme India and Moon Wan, Design Director of Realme India and Europe.
Prior to its establishment in India, Realme Design Studio worked with renowned Japanese industrial designer Naoto Fukasawa on the realme GT Master Edition and realme GT 2 Pro paperback designs. Realme has also partnered with Hermès partner José Levy to create the Realme Buds Q, which demonstrates Realme's commitment to offering users cutting-edge designs.
With a better understanding of consumers' expectations and preferences, the Realme India design studio will be able to further leverage Realme's expertise to achieve the perfect fusion of technology and design.
