TECNO Wins 20232024 Global Top Brands At CES 2024
TECNO has been recognized as "Top 10 Global Smartphone Brands 2023-2024" for its achievements in technological advancement and global expansion .
LAS VEGAS , Dubai , United Arab Emirates and ABUJA, Nigeria , January 11, 2024 /PRNewswire/ -- Global technology innovator TECNO has been named "Top 10 Global Smartphone Brands 2023-2024" for the second year in a row. At the 2024 Consumer Electronics Show (CES), the largest, most influential and prestigious consumer electronics industry event in the world.
This recognition is in line with TECNO's global brand strategy and outstanding achievement in technological innovation and design excellence of "Going Premium". This award reinforces TECNO's leadership in the global market.
Hosted by Asia Digital Group and European Digital Group and sponsored by TWICE and International Data Corporation (IDC), the annual CES Global Top Brands Awards recognize consumer electronics brands at the forefront of global consumer innovation with the goal of promoting all industrial products. development
Speaking on behalf of the judging panel, Zhou Dongfang, President of Asia Digital Group, said: "TECNO is incredibly impressive this year. "Its continued commitment to global technological advancement is truly commendable. "The power of innovation and the pursuit of excellence make TECNO an exceptional consumer electronics brand."
In the CES Global Top Brands 2024 ranking , AI and technological innovation will take center stage
CES serves as a global center for technology and innovators, showcasing inspiring innovations and effective global brand strategies. Committed to principles such as authority, science, professionalism, objectivity and impartiality, in 2015 the Global Top Brands Award was launched. Featured Products .
In the rapidly growing digital era, creativity and global brand awareness are important criteria for the Global Top Brand Award, as well as overseas competitiveness, customer experience, patent rights, etc. Expected trends in the industry.
Since its creation, TECNO has given strategic priority to technical innovation. In particular, TECNO has established a leading position in various industries by setting new standards in the development and implementation of many new and cutting-edge technological innovations, such as universal tone technology, artificial intelligence algorithms and multicolor images. Voice recognition and AIoT. 5G and vertical application technology architecture. For example, last year TECNO launched the latest advancement in camera technology: TECNO Universal Tone, an advanced AI-powered multi-tone imaging technology that integrates the industry's newest databases and visual insights. Work on a three-year global strategic partnership with Google to collaborate on Android systems; And be the first in the industry to optimize the OS assistant experience by combining the GPT AI voice and chat assistant version with TECNO Avatar Ella.
Global thinking, local innovation: TECNO is a premium competitor
This year's review ranked brands based on their industry prominence, global strategic vision, global market impact and product innovation. Recognized as a TOP10 global smartphone brand from CES, TECNO showcases TECNO's growth and strength in this dimension, especially in its efforts to conquer domestic markets.
TECNO is constantly committed to the "Go Global" brand strategy and combines a global perspective with local innovations. As a result, the brand's user base and influence grows in more than 70 countries. TECNO is constantly growing in these markets and understands well the concerns of local users. The focus is on integrating technological innovations with modern and contemporary designs adapted to local needs. This approach not only provides an enjoyable mobile digital experience, but also reflects local values and greatly contributes to the success of TECNO's premiumization and globalization in various markets.
To further improve user experience, TECNO launched several new products in the mainstream market in 2023 under the PHANTOM and CAMON product lines, supporting global optimization and regional expansion. According to TECNO's Counterpoint market tracking service, smartphone shipments increased by 62 percent across all regions in the third quarter of 2023. While TECNO's shipments are on the rise, a better product mix means that sells an increasing number of high-end devices. For example, TECNO started shipping 5G phones from Q1 2022 and saw rapid growth in Q3 2023, with a year-on-year growth of over 600%. Additionally, sales of TECNO's high-end CAMON series and premium PHANTOM series increased by 53 percent. Compared with the previous year, the growth rate of the entire company has been exceeded.
TECNO CEO Guo Lei welcomed the recognition of other international brands at CES 2024: "TECNO always strives to enable innovation with premium products and reduce the gap between market leaders and international digitalization."
For all media related queries, please contact pr.tecno@tecno-mobile.com
About TECNO
TECNO is an innovative technology brand that operates in more than 70 countries and territories on five continents. Since its inception, TECNO has enhanced the digital experience in global markets by continually improving the integration of contemporary aesthetic design and cutting-edge technology. Today, TECNO has become a recognized leader in its target markets, offering cutting-edge innovations across smartphones, smart wearable devices, laptops and tablets, HiOS operating systems and smart home products. Guided by the “Stop Nothing” brand, TECNO strives to make the latest and greatest technologies available to forward-thinking people. By creating modern and stylish products, TECNO inspires consumers around the world to never stop following themselves and the future. For more information, please visit TECNO official website : www.tecno-mobile.com
To download media, please see the original content: https://www.prnewswire.com/news-releases/tecno-wins-2023-2024-global-top-brands-at-ces-2024-302032514.html
Source TECNO
