Vivo + IQOO Report Card 2022
Vivo iQOO has taken India by storm in a short span of time and won the hearts of many in the country with its value for money. Both brands have increased the total number of smartphones released this year compared to 2021. While Vivo launched 9% more devices, iQOO launched 125% more. In short, these two brands produced 27% more devices. Let's take a closer look at how Vivo and iQOO fared in our 2022 series of reports.
Vivo + iQOO 2022: the numbers game
In 2022, Vivo launched 24 models and iQOO launched 9 models compared to 4 models last year. There were 37 original Vivo models plus additional variants and 20 iQOO models plus variants. Combining these two models, Vivo and iQOO have released a total of 57 devices.
Vivo has launched 12 devices under Rs 15,000, double the number of devices last year in the same segment. There were 12 pieces between R15,000 and R25,000, 5 pieces between R25,000 and R35,000, 4 pieces between R35,000 and R45,000, 1 piece between R45,000 and R0.00 or more, price 502
iQOO launched 2 smartphones under Rs 15,000, 8 devices between Rs 15,000 and Rs 25,000, 4 devices between Rs 25,000 and Rs 35,000, 1 device between Rs 35,000 and Rs 45,000, 0 devices priced below Rs.45,000, 0 devices priced above Rs.25,000, 0 00.55, Rs.
Vivo + iQOO 2022: successes and failures
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We think the Vivo X80 Pro is a great success with significant improvements over the previous generation. We would like to thank Vivo for developing such an impressive night mode camera, which makes it one of the best low-light photography devices out there. They also took care of video placement and film recording.
We also felt that Vivo changed its strategy from the mid-range segment to the high-end segment, while iQOO also performed better in these two segments this year. Then we also felt that iQOO stands out more between the two brands and becomes more popular, while Vivo targets the elite audience.
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Despite good results in some key areas, we feel that there is no difference between Vivo and iQOO. Some models of both brands were almost identical with slight differences.
Also, we feel that Vivo is not paying enough attention to Vivo branded devices. In addition, brand communications should be more nuanced, with a clear understanding of which smartphone was made for which audience.
More than 50% of the devices from Vivo and iQOO together were launched in the Rs 15,000-25,000 segment, but despite this, we felt that the focus on this segment is waning. To recommend more, Vivo has yet to build iQOO's image.
In conclusion, the Vivo 2022 launch was pretty quiet. It was quiet between them for about 3-4 months and woke up after five or six unexpected starts at the end of the year. This confuses the consumer because with so many releases it becomes difficult for the buyer to choose which device they want.
Vivo + iQOO 2022: 3 best smartphones
Among all the devices released, we think these are the 3 best this year from the Chinese duo:
the number 3: iQOO Neo 6
The IQOO Neo 6 was basically the perfect smartphone for the average consumer because it was light on the pocket but heavy on features. It has an impressive design, decent cameras with very good performance.
Number 2: iQOO 9T
The iQOO 9T was another good offering from iQOO thanks to its value for money. The price of the smartphone remains competitive thanks to its unique design, excellent performance and super-fast charging without serious heating problems.
#1: Vivo X80 Pro
The Vivo X80 Pro tops our list thanks to the constant updates and focus on the cameras, as well as a lot of general improvements that become difficult for a flagship after a while.
This was our 2022 newsletter for Vivo and iQOO, and we believe it was an even more impressive year for iQOO than Vivo. With the imminent launch of the iQOO 11 in India, it will be interesting to see how Vivo will balance the launch of its sub-brand and whether it will try to outdo it.