Transsion (Itel, Tecno And Infinix) On Course To Be 4th Biggest Smartphone Vendor This Year
It is still absurd to think that some time ago the big three Itel, Tecno and Infinix overtook Huawei. I know you remember Huawei's successful time before the embargo (export controls). It was ranked second in the world but now finds itself outside the top five as a permanent resident of Transition.
Huawei fans like Edwin will be happy to know that "Huawei has made a big comeback in its home market with the new Mate series." But the success appears to have angered the Americans, who are now considering the possibility of even tougher sanctions. In Huawei. You cannot succeed like Huawei.
The passage continues. According to Canalys' latest analysis, global smartphone shipments and growth look like this:
Samsung ranked first (20%), Apple second with 17%, Xiaomi third with 14%, Oppo fourth and Transition fifth with 9%.
However, only transitions increased by 6% to 9% compared to the same quarter last year. Xiaomi maintained its 14% market share, while Samsung lost 2% and Apple and Oppo each lost 1%. At this rate, the Transition will surpass the Oppo in the fourth quarter of 2023.
A long time ago:
The good news for Transition doesn't stop there. Samsung is moving out of the entry-level segment to focus on profitability. It's a big piece of cake. Transition and Xiaomi are busy.
"If Xiaomi and Transsion play their cards right, this short-term success could turn out to be a more sustainable success in the long run," said a Canalys analyst.
I can't remember a time when the transition didn't play their cards right. Hence, their competitive devices and impressive channel connectivity is almost a guarantee that we will see more Itel, Tecno and Infinix phones in the future.
Channel engagement reflects how Transition interacts and collaborates with different distribution channels to market and sell its products. Just walk through the city center of Harare and you will get an idea of the extent of the transit presence in the canals.
Our efforts to increase smartphone and internet penetration in Zimbabwe would not be possible without Transition Brands and we applaud their success. Of course, many tend to move on to more "desirable" brands when their income allows, but transitional brands are still a good place to start.
I mean, Tecno now has an incredibly small foldable phone. It seems they are slowly becoming a preferred brand themselves. Can they block some people starting with entry level Itels? absolutely
I started my smartphone life with a cheap Samsung phone and have been loyal to the brand ever since. Some people who experienced the transition wouldn't go to Apple even if they could afford it.
With all this in mind, remember that smartphone shipments are declining, which makes the growth of the Transition even more impressive. The global smartphone market saw a slight decline of 1% in the third quarter of 2023. This is noted because it is a small decline compared to the previous quarter.
Tecno Phantom V Flip is currently the cheapest flip phone
Half of the smartphones sold in Africa are transition brands. How did itel, the parent company of Tecno and Infinix, become so influential?
Tecno Camon 20 Premier 5G. 512 GB internal storage, solid camera, long lasting battery and leather back
