OPPO And Hasselblad: A New Era In Computational Photography
The partnership between OPPO and Hasselblad promises to usher in a new era in computer photography and, by 2024, will bring a level of quality that will surpass that of conventional mobile phones.
The HyperTone camera system, first introduced in OPPO's flagship smartphones such as Find. The partnership with Hasselblad, the "legendary camera manufacturer", as OPPO likes to call itself, began in 2022 and corresponded to the trend in the smartphone world: mobile phone companies were looking for partners for traditional business operations.
Hasselblad's partnership with OPPO began after the "legendary camera manufacturer" broke its relationship with Huawei for known but not fully explained reasons. OPPO is not alone: Xiaomi works with Leica, Vivo with Zeiss... and there are even rumors that Canon could join this type of "partnership", although it is never known exactly how much technology will be shared or if it will be shared. including. The main focus of the collaboration is the logo of the "legendary camera manufacturer."
Now that we have defined the panorama, it is time to see what is new. OPPO may not have delivered the 2021 85-200mm continuous optical zoom for smartphones that would (will?) allow smartphone photographers to capture distant subjects, but the company recently announced that it's partnering with Hasselblad to create the next generation HyperTone smartphone camera. systems, which will be launched in 2024.
Continue setting new industry standards
The company states that "HyperTone camera systems will follow the aesthetic and usher in a new era in computer photography," adding that "the systems will initially be available on future Find series flagships, offering users a perfect mobile image; they will offer an experience beyond precedent and imagination." »
OPPO Chief Imaging Officer Oliver Zhang said: “With its HyperTone camera system to match the aesthetics, the Find X6 series is well received by both the public and professionals. With the Find N3 series, we have brought a world-class viewing experience to sophisticated devices for the first time. I am delighted that our collaboration with Hasselblad has entered a new phase. Combining classic imaging aesthetics with mobile technology, OPPO and Hasselblad have developed an aesthetic system designed for mobile imaging. In 2024, the two companies will introduce the next generation of HyperTone camera systems and a Hasselblad camera that promises to continue setting new standards in the industry.”
Bronius Roudnikas, Global Marketing Director at Hasselblad, said: "We are very excited about OPPO's latest advancements in mobile imaging, allowing people to bring their creativity to life through smartphone photography." We continue to collaborate on the next generation of HyperTone camera systems. a gigantic project that is not only a legacy of style. Rather, it is a more organic and deeper integration of both brands' aesthetics and technology, offering photography enthusiasts improved image quality and a stylized experience than can be achieved with conventional mobile phones. "I look forward to sharing the results of our collaboration with all creators next year."
It's exciting news, no doubt, but no one has really explained what all the fancy smartphone photography terms mean. OPPO says its HyperTone camera system consists of HyperTone All Main Camera System, HyperTone Image Engine, and HyperTone ProXDR Display to provide end-to-end system-level imaging capabilities. In addition to the Find series flagship products, the technical architecture of the HyperTone camera system will enable many OPPO product series in the future to offer a flagship recording experience with unchanged aesthetics and exceptional quality.
"Following the aesthetics," he explains
The company also says: "To meet users' mobile imaging needs, HyperTone Camera System offers the industry's first core camera system." It delivers high image quality at any focal point, regardless of day or night. With Find N3, OPPO brings the Stack Pixel Technology sensor to foldable phones for the first time, achieving the same performance as a 1-inch sensor that can be integrated into a foldable phone.
A term that OPPO constantly uses to explain why the company that is revolutionizing the mobile image is "sticking to aesthetics", which needs a little explanation; The company says that "as a pioneer in mobile imaging, OPPO is leading the revolution by embracing aesthetics rather than relying on industry traditions with specific specifications." This new approach allows an objective technical process to replace As Hasselblad's subjective aesthetic. The global marketing manager highlighted during the presentation that the collaboration "represents a more organic and deeper integration of aesthetics and technology between the two brands..."
According to OPPO, the Photographic Aesthetic Function Quantification Laboratory is made up of 10% photography technicians, 50% professional photographers and 40% color experts. Through the division of functions, decision planning and precise coordination, OPPO has created a new photographic technology development system, ushering in a new era in computer photography.
Do you want even more numbers? Well, OPPO states that “HyperTone Image Engine meets the aesthetics and solves many problems of traditional computer photography, achieving fewer digital artifacts with greater computational effort.” For example, the Extra HD algorithm improves clarity by 30% and reduces noise by 60%. % uses AI RAW Fusion. The new algorithm requires 400% more processing power, but after processing the details are cleaner and sharper."
OPPO recognizes that viewing photos is an integral part of a great viewing experience and says the HyperTone camera system features the industry-leading HyperTone ProXDR display. The company adds that by accurately recording the brightness of 12 million pixels, ProXDR technology can unlock up to eight times the dynamic range of the display, restoring the natural color tone to make photos much more realistic. Additionally, OPPO is working on ProXDR compatibility with the Ultra HDR standard.
...and there's the Hasselblad portrait mode
If you're still looking for a Hasselblad roll, you might be interested in the Hasselblad Portrait Mode. According to the statement, "portrait is not only one of the camera's most popular features, it also represents the most advanced innovation in computer photography." Hasselblad's Portrait Mode matches the aesthetic and offers the best portrait photography effects in the industry. Hasselblad's Portrait Mode, powered by HyperTone Engine, initiates subtle tonal shifts to create a three-dimensional portrait that prevents overexposure of the face and softens highlights and shadows. By optimizing 45 times more skin tones, Hasselblad Portrait Mode delivers more accurate skin tones. And with Bokeh Flare Portrait, users can achieve a cinematic bokeh effect that truly mimics the optical blur effect.
Hasselblad's Portrait Mode, which you'll find on new flagships like the Find N3, aims to recreate the signature bokeh atmosphere inspired by Hasselblad's popular XCD lens series. OPPO claims that "bokeh effects in portrait mode are comparable to the Hasselblad XCD 3.5/30, XCD 2.8/65 and XCD 2.5/90V." There's also Hasselblad color recognition, which is only supported in the Pro mode of the native camera app. , followed by XPan mode, which is inspired by Hasselblad's classic XPan camera and offers a 65:24 aspect ratio for a unique creative space and an unprecedented sense of storytelling.
These are Hasselblad's notable contributions to OPPO smartphones as part of a three-year partnership announced in 2022. We'll have to wait until 2024 and the new OPPO smartphones to see where the partnership goes.
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