Infinix Wins Big At 2023 Marketing Edge Awards
Popular smartphone brand Infinix has confirmed its dominance in the mobile gaming industry by winning the Mobile Gaming Award and Customer Focused Brand of the Year at the Marketing Edge Awards held on Saturday, September 2023. 16 2023. This recognition demonstrates Infinix's continued commitment to improving the mobile gaming experience and pushing the boundaries of gaming technology, especially in the Nigerian market.
Mobile games are fast becoming a source of on-the-spot entertainment for both young and old. Smartly realizing this trend, Infinix has taken proactive steps to serve this growing gaming community by equipping its devices with premium gaming features and functionality. All their modern equipment; The ZERO 30 Series, Note 30 Series and HOT 30 Series come with powerful processors and gaming chips, long-lasting batteries, fast charging and extensive storage capabilities to give users the best gaming experience on any Infinix device.
However, Infinix's contribution to mobile gaming goes beyond smartphones. In July this year, in collaboration with 10N8E and Alliance DeFrançaise, the brand organized an eSports seminar titled "Behind ESports". This workshop offers gamers and the curious an unprecedented insight into the world of eSports, inspiring aspiring eSports professionals to pursue their passion with renewed vigor.
Infinix's commitment to the gaming community does not stop there, as the brand recently signed a Memorandum of Understanding (MOU) with the Lagos State Sports Commission to foster the development of the eSports ecosystem in Lagos State and eventually nationally. The partnership promises to provide training, equipment and platforms for eSports enthusiasts and players in Lagos State, further strengthening Infinix's commitment to the gaming community.
Infinix continuously supports Africa's largest e-sports gaming event, Gamer, which brings together industry stakeholders, gamers and fans from various African countries to compete in popular games such as FIFA23, Street Fighter V, Mortal Kombat, Free Fire, Call of Duty Mobile. and PuBGM.
In the year In 2022, Infinix became the first African mobile brand to be invited to the prestigious Paris Game Week, the largest French video game exhibition in Europe. Acting as ambassadors for their country's playing prowess, Nigerian players showcase their incredible talent and passion on the world stage. This engagement reinforces Infinix's commitment to promote and support the gaming community nationally and internationally.
Infinix's ongoing collaboration with popular game publishers has enhanced its support for the rapidly growing mobile gaming industry. By partnering with popular gaming titles such as PUBG Mobile (PUBGM) and Free Fire, as well as hosting several gaming tournaments throughout the year, Infinix has helped mobile gaming grow. These events provide a platform for mobile gaming enthusiasts to meet, compete and be rewarded.
Infinix's continuous efforts to promote and host eSports tournaments in Nigeria has proven its leadership in the gaming community. The Director of Integrated Marketing Communications and Public Relations, Infinix Nigeria, Oluwayemisi Odeh, promised that the brand will continue to embrace, nurture and support the projects and dreams of players across Nigeria and beyond, as it helps them turn their passions into high professional endeavours. . A useful profession. He added that Infinix strives to provide the most advanced technology and bold and beautiful designs, and always provides information and fashion to consumers.
For more information on other current events, visit Infinix on Instagram, Facebook and Twitter at @Infinixnigeria.
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