Vivo Unveiled 6nm Imaging Chip V3
Chinese smartphone maker Vivo has introduced an improved internal imaging chip V3 as part of its broader efforts to improve its technological prowess and stand out from its growing competition.
The V3 chip, which uses a 6nm process, came after it took the top spot in China's smartphone market in the second quarter of this year, even as the overall market contracted.
"We are committed to promoting Vivo's 'professional human-centered imaging'," said Yu Ming, vice president of Vivo Imaging. "Capabilities comparable to professional imaging equipment."
According to him, the company aims to provide a user experience that recreates what the human eye sees and makes professional-level photography accessible to everyone.
The new V3 chip features a newly developed multi-parallel AI-ISP architecture and second-generation Frame Information Tunneling (FIT) technology, which Vivo says delivers a 4K cinema-like blur-quality user experience. . In the camouflaged areas created by the image.
Meanwhile, the V3 offers automatic target detection and focus shifting, cinematic skin enhancement and cinematic color processing. This makes Vivo the first Android phone maker to release cinematic 4K portrait video with post-processing capabilities.
The company launched the Vivo Original Imaging Engine (VOIE) that improves image quality, color, tone, and computing performance.
In partnership with German optics company Zeiss, Vivo has announced the design of a periscope lens with new "Vario-Apo-Sonnar" standards that offer high-quality zoom and macro photography capabilities.
According to recent data from market research firm Canalys, Vivo is the leading smartphone vendor in China with an 18 percent market share in the second quarter of this year.
During this period, the total shipment volume in the Chinese smartphone market was about 64.3 million units, which is 5% lower than last year.
