Techno Paints Signs Mahesh Babu As Brand Ambassador
The company said Wednesday that she will be the company's brand ambassador for two years.
Akuri Srinivas Reddy, founder of Fortune Group, which owns the Techno Paints brand, said, "Prince Mahesh Babu's image as a youth icon will help grow our company. We are very confident to establish ourselves in the Indian paint retail market."
"For the past 22 years, we have succeeded in providing quality paint and quality painting services on a business to business (B2B) basis. We have completed more than 1,000 projects in Andhra Pradesh, Telangana and other countries.” He says
The company aims to have a 25 per cent market share in the Rs 12,000 crore coatings industry in the Telugu state.
"We will achieve this goal in 12 to 18 months. Our product will be available in 5,000 touch points. We have produced 2,000 colors. We recently added 1,000 colors. We are introducing a range of colors to deliver any color instantly. The customer wants it." This facility is only offered by multinational companies. We recently introduced products such as wood glue, tile moulds, wood polish and water repellent compounds.'
For the timely delivery of paint materials, the company "Techno Farby" created 25 warehouses. "We have set up a central warehouse of 50,000 m2 in Patanchera. Now we have a production capacity of 1,000 m2. Our new plants in Palnadu and Visakhapatnam in Andhra Pradesh and Odisha will start production next year. This will increase our production by 2.5 lakh%. per metric ton, said Srinivas Reddy.
Techno Paints recently started a major project for the government of Telangana. As part of this, the company has started painting 26,065 schools under the Mana Ooru-Mana Badi and Mana Basti-Mana Badi projects. The past financial year has completed more than 80 real estate projects and today has 140 under its belt. It has a staff of 250 out of around 4,000 artists who work there directly or indirectly.
--IANS ms/sat/
(352 words)
06-07-2023 09:58:02 (IANS)
