Techno raver nights end the same way: the dancers leave on a cold April day at 1pm after a long night. Orwell then warned of a world cursed by surveillance. Today, techno dancers seek refuge in the same place.
To be clear, techno as defined is not the Calvin Harris or Diplo you hear on the radio. Techno doesn't sound melodic, it's very mechanical, cold and emotionless. Techno lacks harmonies, predictable drops, verses, choruses and solos.
Techno tracks have no beginning and no end. The bass stubbornly marches on until lights out at 9:00.
Techno soon became a small movement that could only be found in the bars of Detroit and Berlin. Today, the techno vibe can be felt through art installations in hidden clubs and abandoned warehouses in every major city. Because of this, techno attracts a different crowd than the kind of Calvin Harris you see in Vegas.
To understand the impact of techno against consumerism, one must understand the new search for psychological freedom in the digital world. Techno has more power in consumers' minds than their feet, thanks to digital FOMO.
As Orwell predicted, the world will be closely watched. However, today, techno offers a rare experience: freedom. Not only freedom from data monitoring, but also from social media confrontation.
The user's digital world is personalized through algorithms, highly intelligent facial recognition software and browser cookies. The purpose of the above is to anticipate all the needs of the user, even before they feel an indication of the need. However, one way or another, the image of the consumer is far away in the server room.
Much of the consumer interest in communicating information comes from the desire to share and communicate through social applications. And it comes from a natural motivation: to be with people and to communicate. And if consumers can't use social apps, they're missing out.
Fear of missing out, FOMOIt appears in the brain.Instead of going to a party with colleagues, you decide to visit friends. Or watch as your neighbors take another trip to wine country and another neighbor drives a brand new Audi. You'll see everyone having fun on Instagram and you'll be disappointed you missed out .
FOMO is a powerful force because consumers naturally think "what if" in pursuit of happiness and contentment. Cognitive psychologists call this counterfactual thinking. You might like the burger you're eating, but you're wondering if you should have ordered a steak. And when this thinking is shown in the social world, it quickly turns into FOMO. You might enjoy a walk after dinner, but have you ever found your friends on a boat trip without you? Suddenly, your big release doesn't look good. Everything is fine until compared to what it could be.
This is a very common problem. So here's a solution for some: visit the nearest techno bunker. Techno clubs allow listeners to be inspired by Jomo, lost joy .
Although many, both ravers and non-ravers, define techno as monotonous, poor and arrhythmic. The surrounding culture offers a way out of the traps of FOMO, digital vitality and social confrontation.
Unlike the top 40 dances, there is no standard dance style, which undermines FOMO-based social confrontation. Also, the dress code is different from Las Vegas club standards. If you try to wear fancy shoes and buttons, you will be denied entry. Cocktail dresses and heels are strictly prohibited. Also, dark rooms with blinding lights are not suitable for dressing.
Oh, and bottle service? at all
Clubs like Berghain, Berlin's most reserved and hard-to-reach techno club, have a strict zero-tolerance photography policy by sticking stickers on cameras. The Munich Blitz has completely banned the use of smartphones. The bottom line is: leave the virtual world of likes and followers behind and enter the real world, where intimacy, connection, innovation and good music live.
The world of techno is a world designed for unparalleled enjoyment: music unlocked and FOMO banished.
While consumers today fund their likes by talking about their experiences on Instagram, taking spontaneous selfies or live-tweeting, the privacy-based sanctity of phone-free techno culture lives up to its name.
In 2018, Berlin's 280 clubs generated more than $1.6 billion in revenue. More than 3 million tourists come for donations alone, which is roughly equivalent to the population of Berlin.
Techno music is the best-selling genre on Beatport, an electronic dance music streaming service, and its cultural evolution (from cult tribe to attracting millions of fans) has become a popular medium among them. Brands to attract customers.
Many commercials are filled with techno music. For example, the advert for Porsche's new Macan featured an impressive performance by Dutch DJ and producer Beckermatt. Kayak presents Turtle and Fur, London DJ duo. Show car rental and loan app, Australia's Alison Wonderland used "Her 4 U" to advertise Super Bowl 2019.
Brands are trying, but techno is no longer mainstream. There are no "stars" in techno. Many techno producers seem to love and fight for anonymity. The producers work together in different constellations, often changing their aliases and making sure that no images or details about them are published.
Techno can help consumers combat anti-consumer attitudes and avoid the everyday pressures of FOMO. The information path can be interrupted at the entrance of the room. Since Big Brother can't see every move in the techno bunker, you can bet a modern-day Orwell would have some great dance moves. See you at thirteen!
C. Memi + Neo Matisse - No Chocolate b/w Dream Dream 7 "
