Infinix Display Wins The Red Dot Award For Brands And Communication Design 2023
Aiming to cater to the preferences of today's youth, Infinix has officially launched a comprehensive visual brand renewal plan by 2022 in April this year. The revamp includes the brand's personality, positioning and design principles, a custom-developed multilingual font, a new product and brand design system, and an updated global website design. day.
The award-winning typeface is a key part of the brand's overall image, featuring modern, minimal and geometric features with clean lines and bold symbols that convey technology and expertise. In addition, the font supports multiple languages including Advanced Latin, Cyrillic, Arabic and Thai, making it versatile and suitable for Infinix's diverse customer base.
Infinix Mobility Chief Marketing Officer Lek Hu said: "We are delighted to receive this award, which is a significant validation of the innovative visual enhancements of the Infinix brand. Our new visual brand identity is tailored for Z-era youth and seamlessly blends on-trend elements. This highlights Infinix's global commitment to pioneering youth trends, ensuring consistent user experience and driving user engagement. »
In November, the new film won the Transform Awards Asia in four categories, including "Best Brand Development (Consumer), Best Strategic or Creative Development of a New Brand, Best Use of Writing and Best Visual Identity from Technology". . and the telecommunications industry. At the same time, Infinix GT 10 PRO and Infinix NOTE 30 VIP won top awards at the International CMF Design Awards 2023.
These achievements represent significant recognition and highlight Infinix's unique product and brand design.
About Infinix
Infinix Mobility Targeting today's youth with world-class technology, Infinix creates smart, powerful and affordable smart device products that bring cutting-edge technology to users around the world at the time and price they need. For more information, visit www.infinixmobility.com
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